Know the Importance of Trademark Registration
A trademark, in its simplest description is a brand name that includes any word, name, symbol, device, or any combination of these, and its use is to identify and distinguish the goods or services from the rest of the competitors, and it indicates the source of these goods or services.
The most cost effective and fastest way for a business to secure its identity, its commercial advantage and its market position is through trademark registration. By using trademarks, the intellectual property rights of businesses are secured, however, many business owners fail to recognize this importance. With trademark registration, an owner is granted with a bundle of exclusive rights applicable only to the business. Thus, it is important that as a business owner, you have some legal and commercial benefits in registering a trademark.
The first way to protect the rights of your brand is to register your trademark through a logo or name and this gives you exclusivity as your main benefit. Another importance of trademark registration is that your official ownership of the brand is verified, and thus, others are prevented from matching or following similar symbol, or related goods and services. In cases of misrepresentation and breach of intellectual property rights, you are basically provided with protection which is unlimited.
By registering your mark, you are in effect announcing to the world that your own the trademark rights, and this is another important reason behind the trademark registration. In essence therefore, if you found anybody violating your rights, you can automatically rightfully sue the person. It would be easy for you also to seek the proper legal action in a federal court to a third party, who, without your consent, uses your trademark.
There will be an increase in the reputation of your business, and this is another advantage in registering your mark, for the reason that an early stage of promotion of your brand is crucial to the potential enhancement and success of your enterprise. Your brand will be secured to be a powerful and remarkable brand because of trademark registration, and further will have legal foundation that is reliable enough to build upon the reputation of your business in the industry where you belong. As you register your brand, you also mark the increase of life span of your business, which in turn would increase your company’s customer trust.
Beneficial for your company is a nationwide priority, and this could probably be the most important advantage of registering the trademark. Having a nationwide priority would mean extensive trademark protection, getting exclusive nationwide ownership, and in the securing of priority date for the future of your trademark.